Working in sales requires constant professional development and focus on self-development. Our client - Paweł Ciszak from Lions Place knows the needs of sellers as few as anyone, for many years he has managed sales teams in the insurance industry. After 17 years of working in a corporation, managing and training hundreds of agents and managers, Paweł decided to switch to his own and started his own consulting and training activity. We are pleased to accompany him from the beginning and today we share the success story of the Lions Place brand.
<h1>Task: </h1>
Paweł came to us with a head full of experiences and a specific business idea. Importantly, he also knew what he wanted to name his business. However, he needed support in making his vision a reality. At the same time, he was very open to our ideas and concepts, thanks to which we could turn his expectations into a real project to implement.

Using our experience, we helped Paweł create a vision of the consumer's path, develop full branding, and bring this idea to life. The new website was not only supposed to be a showcase, but a real platform for contacting Paweł's customers and a place to sell his knowledge.

Our contribution to this project therefore encompassed a wide range of activities:
<ul>
 	<li>developing a visual identity in the form of a brandbook along with designs of business cards, letterhead or template presentations;</li>
 	<li>designing the paths of the consumer moving around the site, adapting the sales funnel to them;</li>
 	<li>building a website, along with an automated online store.</li>
</ul>
<h1>Challenge 1. How to reflect the character of the brand with a logo?</h1>
The training and consulting industry is largely based on interpersonal relations, so the key challenge for us was to create a communication strategy with a human face. The figure of a lion is a very vivid motif that can represent many attitudes. Paweł wanted the logotype of his company to reflect the values ​​behind his work.

Contrary to appearances, nothing in the form designed by us is accidental. We have prepared a total of 10 different proposals and devoted the entire inspirational workshop. During which we discussed the features of the brand that we want to emphasize. The posture of the character was important to us, as it also carries a certain subliminal emotional load.

That is why we chose the image of a lion looking forward, focused on what is in front of him. The mature look of the lion emphasizes Paweł's confidence resulting from seventeen years of experience in the industry.
<h1>Challenge 2. Video as the main communication tool</h1>
While working in the corporation, Paweł observed high efficiency of video recording as a means of communication with trainees. The way of presenting knowledge in this way was to become a distinguishing feature of his personal brand. Our task, however, was to neatly integrate the video content into the paths of users navigating on the site.

Ultimately, during the User Experience workshop, we proposed and later implemented two variants of communication, which were divided according to the form of content presentation. At the start, the user can choose whether he wants to view the materials in text or audiovisual form. Our proposal assumed that customers who already know Paweł can go straight to the training part, and those who want to get to know him can go all the way from beginning to end.
<h1>Challenge 3. Sales automation</h1>
On our initiative, we proposed to integrate the online store present on the website with the automatic payment module. Paweł accepted our idea with interest, the only question was when to launch this functionality. According to our experience, we suggested integration with the start of the store, which turned out to be a bull's eye.

Paweł shares his knowledge and experience in the form of individual consultations and / or group training. It is not a typical product that can be placed on the shelf in an online store, so designing an effective shopping path was the key to success. Shortening the path of purchasing training and consulting in Lions Place compared to the traditional form of sales of consulting and training services made it possible to quickly fill Paweł's calendar and accelerate the return on investment to just two weeks of operation.

The key to success here was to shorten the conversion period for people who are already familiar with Paul's competences or for those who want to buy training without further ado. Automatic payments reduce the risk of changing the purchasing decision, which increases with the length of the purchasing process.
<h1>Summary: </h1>
FASTSITE's involvement included the comprehensive design and implementation of the website along with the online store. To do this, we held two workshops: user experience and inspirational. In addition, we made a full visual identification (brandbook, business cards, letterhead, sales presentation template). We also recommended a friendly company to record a video content for the website, Paweł was definitely satisfied with the end result.

We are happy that we can continue to support this project by maintaining the website and administering its content. Cooperation with Paweł is extremely fruitful for us and we are looking forward to its next chapters.

Lions Place - 14 day return on investment

Hunt for knowledge proven in practice!

Hunt for knowledge proven in practice! | FASTSITE

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For some, it is the peak of dreams, for the other it comes out by accident, and the third has simply natural talent - Influencer's work is currently the profession most often indicated by the young generation that they would like to perform. Cooperation with the "Internet star" is not that simple matter. Influencer brands are often characterized by high specificity and a strong emphasis on the created climate. Most of them face a strong need for their viewers to identify with the idol. The most common response to this demand is the sale of dedicated gadgets. But how to make it match the tone of voice of the brand and at the same time bring profit? <a href="https://motobieda.pl/" target="_blank" rel="noopener"> Motobieda </a> contacted us with such a problem.

 1. 

Initially, Motobieda was selling through Allegro. Unfortunately, the platform is characterized not only by a lot of competition and fees, but also a fairly neutral environment where YouTuber merch has been losing a lot. That's why he decided to create his own online store. The technical aspects in this case were not complicated, what was the real challenge was to create a store in which the atmosphere and content would reflect the nature of Motobieda's operations and would encourage its viewers to visit the store.

 2. 

After brainstorming and joint creative work with the client, we managed to create real content gems. From the cookie announcement to humorous blog entries, everything on the website created by the store almost screams MOTOBIEDA. If you want to find out for yourself, we recommend that you read about the discount for new customers on the website (motobieda.pl). The most important, however, is the fact that the binding prepared in this way increases the quality of the user experience, and this keeps the user on the website and prompts him to make a purchase. Contrary to Allegro, where the gadget had to sell itself, here everything that surrounds the product also sells it, creating an atmospheric whole with it.

 3. 

However, let's not forget about completing the customer's journey in the store - that is, the sales process itself. Even the best-advertised product will not reach the customer if the procedures are too burdensome. That is why we used the convenient WooComerce plug-in, which we integrated with Przelewy24 online payments and InPost shipments.

 4. 

Ultimately, the best review for the store were the comments of Motobieda viewers who enthusiastically shared all the flavors found on the website and the fact that the turnover generated by the store during the month exceeded its value twice. For us, it was great fun and a challenge to our creativity, which we gladly took up. We believe that matching the final product to the client, regardless of whether it is a characteristic influencer or a serious company, is the key to success.

Profession of the future - influencer

The profession of the future – influencer

The profession of the future – influencer | FASTSITE

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Hawaiian pizza. For some, the best pizza. For others, it's not even her. But how to satisfy the taste buds regardless of culinary tastes?

Using the design language, when creating a "perfect" pizza, it would be necessary to carry out an analysis of needs, create a mock-up of the solution, which, after being carefully designed, could be implemented as part of the MVP and tested with users. Knowing the love of pepperoni fans for cheese, as well as the love of sweet and salty compositions of Hawaiian pizza connoisseurs, one should design an experience that meets the needs of everyone. Who knows, maybe it would be pepperoni with pineapple ...?

<img class="aligncenter wp-image-212 size-full" src="https://api.fastsite.pl/wp-content/uploads/2021/03/michaltoczylowski-1.jpg" alt="" width="1560" height="751" />

 Ingredients 

The aforementioned experience design was carried out as part of a project for Michał Toczyłowski - a cook who <a href="https://michaltoczylowski.pl/o-jedzeniu/2019/09/adio-pomidory/" target="_ blank" rel="noopener"> from tomatoes alone, it can create a masterpiece of culinary art </a>. The very first meeting with Michał confirmed our conviction that the joint project will be an extraordinary combination of his amazing energy with demanding subject matter.

 Preparation process 

When designing Michał's website, we were guided by the key assumption - the website of a personal brand must correspond to its personality. In this case, the combination of professionalism and experience had to meet the courage and way of being a young cook. But as long as the first component of this equation corresponds to minimalism and aesthetics - how do you represent the absolutely unique rest?

So we decided to focus on Michał's photos and the way of presenting the entries he creates. This is also how the blog feed was created, which has a different structure with each refresh and each top-up of subsequent entries.

<img class="aligncenter wp-image-213 size-full" src="https://api.fastsite.pl/wp-content/uploads/2021/03/michaltoczylowski-2.jpg" alt="" width="1560" height="751" />

 Method of administration 

Effect? The incredible excitement of the customer was only a foretaste of how the recipients would react to the website. The website strengthened his image as a professional and specialist in his profession, and additionally supplemented him with a humorous character, so far known only through direct contact.

The implementation of the project for Michał was a fantastic experience, which resulted in, in our subjective opinion, one of the most interesting projects in our portfolio - and certainly the tastiest!

PS. Whether you're a pepperoni or Hawaiian fan, be sure to <a href="https://michaltoczylowski.pl/" target="_blank" rel="noopener"> visit Michał's blog </a>. You will surely find a recipe for a dish that will meet your culinary expectations!

Culinary User Experience

Culinary User Experience | FASTSITE

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The reputation of the real estate profession and the opportunities for development attract new applicants to work in real estate offices every year. According to REGON, more than 250 000 people work in the sector, 55 000 of whom are self-employed. The fierce competition requires special tools and measures in order to stand out from others. In this blog post, you will learn how an estate agency can develop an online presence.
<h2>Every website has its goals</h2>
Every investment has a clearly defined purpose, and the same is true of building an online presence and developing a website. Without a clearly defined need and function for your virtual business card, it will be difficult to realise its full potential. Unfortunately, from our observations, many real estate offices have a website just to add credibility. Yes, this is an important aspect of communicating your brand, but in our opinion it is also a waste of resources and a failure to exploit the potential that is your own website.
In our view, the estate agency website has <a href="https://api.fastsite.pl/2022/04/content-marketing-to-cos-wiecej-niz-blog-firmowy/">several tasks to fulfil</a>. Firstly, it serves as a differentiator so that the address is remembered among vast number of similar websites. Secondly, it aggregates traffic and directs it into the right paths of the purchase funnel, showing the offers it has or collecting data on the sellers of its properties. Thirdly and finally, your own website allows you to apply internet marketing and search engine positioning thereby increasing your exposure to new customers.
<h2>How do you make your estate agency stand out online? </h2>
Let&#8217;s start with the fact that the hundreds of websites used by real estate agencies are confusingly similar to each other, both in terms of the graphic tone and the design itself. Often, the scheme of a business card format page with a heavily exposed search engine for listings is replicated. Such a layout not only does not look good, but also often catches the eye, so that the user, instead of remembering the name of the office and its assets, will have the appearance of the search engine in mind.
In real estate brokerage, interpersonal relationships and the people behind them are valuable assets. A fruitful sale starts with a close-knit team and a personal touch, which is why we suggest introducing your employees on your website.
The bios and aesthetically pleasing photos add a human dimension to online communication with the customer. Additional tip: when designing your website, it is worth considering an easy way to add new bios, the number of which will increase as your business grows.
In addition to the personal communication with users and the unique aesthetics of the site, it is worth paying attention to the additional benefits to be had by visitors to our site. In addition to today&#8217;s standard offer search engine, this could include an interesting blog, templates of necessary documents, a Q&#038;A section, or perhaps even a podcast or video feature. All of these elements can make the visitor stay on the site longer and remember it better. This will not only have a positive impact on sales, but also on the site&#8217;s search engine positioning. 
<h2>Website as a part of the sales funnel</h2>
The clients of real estate agencies are divided into those who want to sell a property (the supply side) and those who want to buy a property (the demand side). Each of these groups has different needs and expectations when communicating with a real estate agency. Therefore, in the process of designing the website, it is worth thinking about the path of a particular customer&#8217;s journey through the sales process. It is also an excellent time to think about your sales strategy and select a specific group of customers to focus your marketing efforts on.
For demand customers, an important element of the website is an integrated search engine, which allows you to set the expected parameters of a property and view the offers. However, for the investment in a search engine to make economic sense you need many listings and a large number of visitors to the site. A search engine alone does not result in an increase in users, but only improves their conversion into potential warm sales leads.
Prospective property buyers are usually attracted by the high number of (current!) offers. Therefore, in order to manage them efficiently, it is advisable to use a listing management tool &#8211; CRM. There are a number of CRM systems available on the market that meet the needs of real estate agencies to varying degrees; we recommend testing various solutions and choosing the most advantageous one. In our opinion, a very solid tool is the CRM from Asari, whose operation is very intuitive and the system itself is subject to regular updates. We have also developed a proprietary plug-in for Asari that integrates the system with any website.
Managing the supply side online is more challenging than dealing with the expectations of the demand side. A client wishing to sell a property wants a professional service and a good price from the sale. Therefore, when communicating with this group, it is worth betting on showing your successes: successful realisations, interesting projects or extensive experience. It is with this group in mind that you should present your strengths and team, as well as highlight your specialisation and knowledge of market niches.
With supply-side customers in mind, you can use tools to aggregate contact data, forms, chatbots (or live chat) or integration with instant messaging. Keep in mind, however, that the more complex and advanced the data collection system, the lower the final conversion, so it is sometimes not worth overdoing the number of questions or points to be filled in.
<h2>Search engine positioning &#8211; organic or paid?</h2>
There are more than 900 real estate agents in Warsaw alone, and they position themselves for specific keywords, such as the type of real estate &#8211; &#8220;domy warszawa&#8221;, districts &#8211; &#8220;mieszkanie ursynów&#8221;, or other distinguishing features. The high competition in the industry, mentioned at the beginning of the post, makes organic search engine positioning of a website a very difficult and lengthy process. The specifics of this industry preclude quick ad hoc actions aimed at optimising website visibility.
Unfortunately, we know of many cases where SEO companies do not take into account the specifics of the real estate market and sell the same services as for other businesses. The increase in rankings they generate usually does not, unfortunately, translate into more real visits to the web address. Therefore, in our opinion, these are often pointless activities without any significant impact on the sales and business of the real estate agency. Of course <a href="https://api.fastsite.pl/2022/04/jak-prowadzic-blog-firmowy-skutecznie/">taking care of SEO is highly recommended</a>, however, this is a larger investment than a basic monthly subscription.
For this reason, we suggest considering paid search activities; in our opinion, with a specific monthly budget, they are much more effective than SEO alone. SEM activities, i.e. investing in search engine advertising, work especially well in industries where the demand for services is year-round and the volume of keyword searches is high. The effects of investment in SEM are far more measurable.
<h2>Summary</h2>
A website is an indispensable attribute of an estate agency, just like a business card or a charged smartphone. In our opinion, it is therefore worth ensuring that the virtual business card presents itself with dignity and generates profit, which is why we recommend treating its operation as an investment. In our experience, the better the website is matched to the business profile of the office, the better the results of its implementation.
We would therefore like to invite you to a free 45-minute consultation, during which we would be happy to talk about your estate agency&#8217;s online presence. We will be happy to share our experience and suggest what can be improved. Feel free to contact us!

Real estate agency on the internet

Ponad 250 000 osób w Polsce pracuje w pośrednictwie obrotu nieruchomościami. Dowiedz się, jak wyróżnić swoje biuro nieruchomości w internecie.

Real estate agency on the internet | FASTSITE

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Publishing on one&#8217;s own website has been used for years to build the reach of the site and to increase sales. There is no doubt that this is a noteworthy method, as it achieves good results both in terms of search engine positioning and lead generation. In our article, we answer the question of how to do this effectively.
We are FASTSITE, we create products that achieve our clients&#8217; goals online. We accompany companies, influencers and NGOs in building their brand online. This article is part of a series on developing your online visibility. Read also:
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/04/content-marketing-to-cos-wiecej-niz-blog-firmowy/">Content marketing is more than a company blog</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/12/popularne-bledy-w-tworzeniu-stron-internetowych/">Popular website design mistakes</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/01/trendy-w-marketingu-internetowym-w-2022-roku-by-fastsite/">Trends in online marketing in 2022</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/01/tworzenie-stron-internetowych-w-2022-roku-trendy/">Website development in 2022 &#8211; trends</a></li>
</ul>
<h2>How do you get high search engine rankings?</h2>
For several years now, the online marketing world has been conjugating the acronym &#8216;E-A-T&#8217; through all cases, which, as of 2018, defines Google&#8217;s standards for online content positioning. The expression is derived from three words:expertise, authority, and trustworthiness.These three buzzwords somehow define the search engine&#8217;s approach to displaying content by keyword.
<ul>
<li>Expertise &#8211; in a nutshell, this means entries armed with relevant keywords that address the needs of your audience. It is therefore content relating to the industry in which the company operates. Among other things, this is why, when we are in the business of creating a web presence for companies, we write guides on the subject.</li>
<li>Authority &#8211; this is the term used to describe the recognition by the public of and reference to the content created through commenting, quoting, linking or other forms of mentioning. As a rule, however, this boils down to obtaining so-called backlinks, i.e. citations in other articles, which increase the weight of the content in the eyes of search engine algorithms. </li>
<li>Trustworthiness &#8211; while the previous two factors boost search rankings, credibility keeps it relevant. In other words, all the positive feedback and reviews keep the search engine convinced that the services provided by the company are of a high standard. </li>
</ul>
Thus, the successful operation of a company blog requires adaptation to the rules set by the most important search engine, Google. Especially as other tools in this respect are extremely consistent with the leading search engine. In doing so, it is worth noting that these three aspects of content creation are primarily concerned with positioning and promoting content for search, we will expand on this perspective in the following section.
<h2>How frequently should you publish content?</h2>
This is quite a natural question, to which there is no clear answer. All advice on frequency answering directly can be treated like a magic spell, such as these: &#8220;Whoever publishes on the fourth day after the full moon, will be top 10 before the noon.”. So how do you properly approach the publishing frequency aspect and plan a blogging schedule? 
In our opinion, regularity is the key to everything; in our experience, frequency is of secondary importance here. The systematic appearance of content forms habits among regular viewers and makes them visit the site regularly in anticipation of a new post. This is one of the reasons why many blogs follow a strict publication schedule, for example every Thursday at 11 a.m. This way, regular readers know exactly when new content will appear and look at the site to generate organic traffic.
This is why it is advisable to adopt a single publishing model taking into account one&#8217;s own capacities; failure to meet deadlines hinders the formation of a permanent audience base and thus limits reach. Therefore, it is better to publish less frequently, but cyclically, than to share content in waves. This is not easy, as can be seen from our blog (we are working on making it better).
<h2>How do you build authority and gain backlinks?</h2>
As we have already mentioned, Google&#8217;s standards attach great importance to the authority of the domain on which the content is published, the higher the better the position in Google. By taking care with the selection of keywords, it is possible to achieve a top position in the search engine and, for example, display on the first page of searches for a specific keyword. By doing so, your business is reached by customers looking for a particular service at a specific time and place, it really works.
However, it takes a lot of effort to ensure authority and high positioning. Of course, this can be outsourced to external providers specialising in SEO, but this can be costly and risky, especially if the provider uses methods that are undesirable in the eyes of Google. However, we will write more about this in another article, so let&#8217;s get back to doing it yourself.
Backlink acquisition, also known as outreach, is a relatively new field of internet marketing that is 3-4 years old. It is particularly popular on the English-speaking Internet, but it is also becoming more common in Poland. We will undoubtedly devote a separate article to it. Outreach activities include guest posts and digital PR, which are discussed in more detail below:
<ul>
<li>Guests posts &#8211; publishing original articles on other domains with links to your content. Some industry blogs are happy to accept content from external sources in return for including a link in the content of such a post. The higher the Domain Authority / Domain Rating, the stronger the impact on domain positioning.</li>
<li>Press releases &#8211; Digital PR &#8211; i.e. the distribution of a press release with a link to the original blog post, where interesting, unique information has been included that may give rise to a press article or blog post. Established press titles and media with an online presence generally have a high authority in the eyes of Google, so a mention and link from their domains is very valuable.</li>
</ul>
Of course, these are not the only methods of obtaining links from external domains, but we will write more extensively about this whole procedure in an entry dedicated to outreach.
<h2>Summary</h2>
We are delighted that you have reached the end of our short guide to effective blogging. We hope that the tips we have presented have encouraged you to test out new methods of running your company blog. We will soon be publishing further posts on outreach and undesirable SEO (Black Hat SEO) practices, which will give you even more insight into the ins and outs of running a company blog.
We know very well how much effort it takes to publish content regularly, so we want you to do it effectively. If you have found our content helpful please share it, and if we have inspired you to make changes to your website please let us know. We would be happy to share our ideas with you in a consultation meeting. So feel free to contact us via our chatbot, we will reply as soon as possible!

How to run a company blog effectively?

Google EAT, Outreach, Content Marketing to podstawy skutecznego prowadzenia bloga firmowego, dowiedz się o nich więcej czytając nasz artykuł.

How to run a company blog effectively? | FASTSITE

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Content marketing has become such a holy grail for marketers in recent years. More than one expert advises introducing this form of brand communication in order to build an expert image. Unfortunately, in our experience, many companies&#8217; efforts fail, so in this article we present a refreshed approach to content marketing.
We are FASTSITE, building an online presence. We support companies, freelancers, influencers or NGOs to develop their brand online. This article is aimed at anyone looking to increase their online visibility. See also:
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/12/popularne-bledy-w-tworzeniu-stron-internetowych/">Popular website design mistakes</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/11/zawod-przyszlosci-influencer/">Profession of the future &#8211; influencer</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/12/potrzebuje-strony-internetowej-co-musze-wiedziec-5-wskazowek-dla-przedsiebiorcow/">I need a website, what do I need to know? 5 tips for entrepreneurs</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/01/tworzenie-stron-internetowych-w-2022-roku-trendy/">Website development in 2022 &#8211; trends</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/01/trendy-w-marketingu-internetowym-w-2022-roku-by-fastsite/">Trends in digital marketing in 2022 by FASTSITE</a></li>
</ul>
<h3>Content marketing in a nutshell</h3>
Content marketing has for many years used traditional communication tools such as the press, radio and television, with the advent of the digital age it has also made its home on the web. Since the dawn of time, the essence of content marketing has been to provide the consumer with valuable content in the form of articles, infographics or audiovisual material. The aim is to intrigue the consumer with a specific dose of useful knowledge and build brand awareness.
<a href="https://www.iab.org.pl/baza-wiedzy/raport-iab-polska-content-marketing/">According to data from IAB Poland in 2017</a> (newer ones unfortunately not available for Poland) 8/10 Polish companies have used content marketing, 66% of which via the website and 87% on social media. The conclusion is simple, almost everyone is now using content marketing in communicating with customers and in acquiring new leads.
&nbsp;
<h3>Is a company blog a relic?</h3>
Five years of study have taught us that the best answer is: it depends, you sound over-expert then, so it fits this question perfectly. However, before we get carried away in this self-indulgence, let&#8217;s get back to the substance. Having a company blog is not a relic! The problem lies elsewhere, more precisely, in the way you run your own website and plan to publish content on your company blog.
Therefore, before a client decides on a website design that includes blog space, we ask about plans for ongoing maintenance of the domain and feeding it with new content. We want the website owner to be aware of the responsibilities and activities of having a company blog.
And here we ask the first question whether the client is planning regular posts, if so, we ask whether the client will be preparing the content in-house or outsourcing. Regardless of the answer, we then suggest planning guidelines in relation to blog posts so that content consistency is maintained. The final question concerns the quality of the content, whether the planned articles / material will be original or secondary to other sources. Copying or translating other sites significantly lowers Google&#8217;s confidence in a site.
&nbsp;
<h3>Do I need content marketing?</h3>
The reasons why people opt for content marketing vary: for some, SEO is important, others want to build an expert image, others want to create sales funnels based on content. And then there are those who focus on content because it&#8217;s the right thing to do and it&#8217;s the fashion. The latter usually get nothing out of it, apart from costs, extra work and posts that nobody reads.
The lack of a content strategy means that most efforts are unsuccessful. Content does not increase sales, and the only visitor to a company blog is the author of the posts and sometimes his relatives. To avoid this situation, it is worth answering five important questions before investing your time and money in an ineffective tool:
&nbsp;
<img loading="lazy" decoding="async" class="wp-image-372 aligncenter" src="https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1.png" alt="" width="900" height="900" srcset="https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1.png 1080w, https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1-300x300.png 300w, https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1-1024x1024.png 1024w, https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1-150x150.png 150w, https://api.fastsite.pl/wp-content/uploads/2022/04/infografika-1-768x768.png 768w" sizes="auto, (max-width: 900px) 100vw, 900px" />
&nbsp;
Finding the answers to these questions will allow you to assess whether it makes sense to introduce a content marketing strategy. In the event that questions 1-3 are difficult, you should seriously consider abandoning the idea, as it will be content that does not bring tangible benefits.
<h3>Summary</h3>
Thank you for reading the first of our articles in our series on realising the potential of a website every day. In future instalments, we will tell you more about marketing strategy for small and medium-sized businesses, taking care of SEO yourself, content strategy and using multiple communication channels. 
Many companies approach the design and development of their website with care, but this energy fades away afterwards. We therefore encourage you to take a critical look at your communication tools &#8211; your website or social media &#8211; and consider whether you are using them to their full potential.
If you like our analysis, please feel free to contact us. We would be happy to talk to you about your online business. Write to us or call us, you will find the contact information <a href="https://api.fastsite.pl/kontakt/">here</a>.
Photo by <a href="https://unsplash.com/@eliomendes?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Elio Santos</a> on <a href="https://unsplash.com/s/photos/marketing?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>

Content marketing means much more than a company blog

Brak strategii contentowej sprawia, że większość podejmowanych wysiłków nie przynosi rezultatów. Treści nie zwiększają sprzedaży ani ruchu.

Content marketing means much more than a company blog | FASTSITE

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Looking after your online visibility means keeping an eye on trends in online marketing. Hence our second article on predictions for 2022. Once again, we have relied on our own thoughts rather than bailing on popular reports. In addition, we asked our community on LinkedIn about the most relevant direction in online marketing. You can find out our conclusions and the results of the survey by reading this article.
We are FASTSITE, building an online presence. We support companies, freelancers, influencers or NGOs to develop their brand online. This article is aimed at entrepreneurs looking to develop their online visibility. See also:
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/12/popularne-bledy-w-tworzeniu-stron-internetowych/">Popular mistakes in website design</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/11/zawod-przyszlosci-influencer/">The profession of the future &#8211; influencer</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2021/12/potrzebuje-strony-internetowej-co-musze-wiedziec-5-wskazowek-dla-przedsiebiorcow/">I need a website, what do I need to know? 5 tips for entrepreneurs</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://api.fastsite.pl/2022/01/tworzenie-stron-internetowych-w-2022-roku-trendy/">Website development in 2022 &#8211; the trend</a></li>
</ul>
Video content achieved the best score in the FASTSITE survey
The results of the survey did not surprise us, ⅔ of the indications of video content and chatbots in second place fit with our analysis and confirm our conclusions.<a href="https://www.businessofapps.com/data/tik-tok-statistics/">TikTok&#8217;s 1.2 billion users</a>, Instagram introducing Reels, YouTube making Shorts available only show how high the interest in the short audiovisual content format is on the internet. 
So how do you adapt video for your company&#8217;s online communication? Social media is a goldmine of valuable material for learning new skills or interesting information. Short audiovisual formats are therefore suitable for educating an audience, i.e. using content marketing. The creations can be varied, for example, training companies can smuggle in extracts from training courses in the form of short teasers. The only limit is the ingenuity of the creators.
Chatbot always on duty
According to research by Tidio, a Polish startup developing chatbots for SMEs, <a href="https://www.tidio.com/blog/ai-trends/">68% of those surveyed are willing to put household budget planning and chores in the hands of artificial technology. </a>The advantage of using chatbots in customer service, especially in e-commerce, is that they are permanently ready to act. Even if the algorithm does not know the answer to the customer&#8217;s query, it will pass it on and enable a faster solution to the problem. 
Unlike voicebots, chatbots are not so rejecting to the audience. This is confirmed by online research.<a href="https://spidersweb.pl/plus/2021/09/automat-telemarketingowy-plaga-robocalls-czy-pani-na-pewno-jest-czlowiekiem">In the past year, voice robots have had an outstandingly bad reputation, especially with those who don&#8217;t need PV!</a>Written communication is not as personally perceived as a voice conversation, hence causes less discomfort for the participant. It is therefore worth considering casting a chatbot as the online receptionist for your business.
Transparent business, honest communication
The past year has shown that lies and manipulations are relatively easy to expose.<a href="https://www.donald.pl/artykuly/ZNAxCLtc/influencerka-martyna-kaczmarek-przyznaje-ze-kopiowala-tresci-feministyczne-z-mniejszych-kont">Content plagiarism</a>, <a href="https://www.wirtualnemedia.pl/artykul/uokik-740-tys-zl-kara-influencer-mateusz-guzda-zbigniew-lemanski-bartlomiej-zukiewicz-promowanie-piramid-finansowych">reklamowanie szkodliwych produktów </a>and other misdeeds sooner or later come to light and damage the reputation of those caught. This applies to influencers, media personalities, entrepreneurs and companies alike. Socially responsible business carried out with mere slogans and insignificant actions reflects negatively on the brand.
Hence, we anticipate that the role of transparency, understood as honesty and truthfulness, will play an increasingly important role. Number of organisations <a href="https://www.polskieradio.pl/9/9001/Artykul/2883836,News-czy-fake-news-Jak-dzialaja-organizacje-factcheckingowe">fact-checking continues to grow</a>therefore, the probability of detecting inaccuracies becomes much higher. Hence, actions such as greenwashing will, in the long term, have a negative impact on brand image and reputation.
Microinfluencers better integrate small communities 
What is the dream job of the average teenager today?<a href="https://www.wirtualnemedia.pl/artykul/nastolatki-marza-o-karierze-internetowych-influecenrek">Influencer, YouTuber, TikToker</a>.Leaving aside the legitimacy of such an occupation, we cannot get past the fact that being a social media celebrity today is simply fashionable. Up to now, the spotlight of publicity and business has focused on individuals with reach in the millions or at least hundreds of thousands. However, over time, the costs of such collaborations have become detached from measurable effects calculated by reaching a well-defined audience.
In our opinion, the coming year will show that smaller influencers are much better at reaching their audience by staying in close contact with them. In our opinion, directional activities using several personalities will result in a much better reach to the target audience. Heavily exploited accounts of popular influencers are simply becoming less convincing. A recommendation from someone closer will therefore mean more than using a well-known face in a campaign.
What else is worth paying attention to?
We would like to highlight two more trends. We describe them collectively because their nature is not as universal as the above-mentioned inspirations.
<ul>
<li style="font-weight: 400;" aria-level="1">The rebel archetype &#8211; going outside the box and against the rules is very appealing. This was shown, for example, by the reaction of some brands to the youth word of the year. Some brands such as Pizza Giuseppe, Inpost and Samsung made fun of marketers&#8217; attempts to incorporate &#8216;youth&#8217; words. This was met with a positive reaction from audiences bored with successive attempts at creations containing winning words.</li>
<li style="font-weight: 400;" aria-level="1">Strenghtening the local brand &#8211; standing up to globalisation is nothing new, but with the rise of micro-influencers, this is gaining more traction. In an age of material shortages and delivery delays, brands with a local focus can ensure that their consumers get their orders delivered on time. Thus, they gain satisfied customers and brand ambassadors.</li>
</ul>
Summary
As is the case with such predictions, we do not know if all our observations will come true in 2022. However, we are confident that betting on transparent communication will always be a good choice. Tools change, but some principles are universal. As for the tools, there is no doubt that short video content will continue to grow in importance. If you need to talk about developing your company&#8217;s online presence, write to us. We&#8217;d be happy to consult with you and share our ideas. Until we hear from you!
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Trends in digital marketing in 2022 by FASTSITE

Looking after your online visibility means keeping an eye on trends in online marketing. Hence our second article on predictions [&hellip;]

Trends in digital marketing in 2022 by FASTSITE | FASTSITE

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There are missions that we mark as particularly important in our logbooks. These are all projects for non-governmental organizations (NGOs). Nothing affects the morale of the crew as positively as supporting people committed to social welfare.

<a href="https://konfederacjakobiet.pl/" target="_blank" rel="noopener"> the Confederation of Women of the Republic of Poland </a> came to us with the challenge of creating a new website that, apart from refreshing the Foundation's image on the Internet was also to be a platform for publishing various types of content related to its activities. An additional goal was to make it easier for the Foundation's donors to support it.

<img class="alignnone size-full wp-image-220" src="https://api.fastsite.pl/wp-content/uploads/2021/03/KKRP-FULL-1.jpg" alt="" width="1560" height="823" />

 1. UX workshop 

One of the most important challenges in the project was information structuring and appropriate content division. We grouped and categorized during the UX Workshop, from which we start practically every project. After completing the segmentation of areas and defining their information structures, we applied the effects of work to functional mock-ups, which constitute the basis for the next stage of the project - graphic design.

 2. Graphic design and website implementation 

When creating the graphic design, we were guided by giving the website a feminine, light and delicate character, as well as to maintain transparency and readability of the information presented. The effect was achieved thanks to the right choice of leading colors, leaving a lot of white and drawing "airy", linear decorations and illustrations for the title sections of individual pages. In the implementation itself, we also resigned from "aggressive" animations, e.g. entrances, instead of using accents and highlights that facilitate interaction.

 3. Integration with the internet payment system 

The last element of the project was to link the website to the online payment system in order to minimize the time needed to support the foundation by donors. We can tell our readers that the "dump plug" programmed for this purpose will be further developed, but we will only show the effects when we finish the work.

<img class="alignnone size-full wp-image-221" src="https://api.fastsite.pl/wp-content/uploads/2021/03/KKRP-FULL-3.jpg" alt="" width="1560" height="513" />

The image of an NGO on the Internet is a very important thing, as it significantly influences the perception of a given organization by donors and supporters. The very fact of the changes and evolution of this image shows that the organization is run by people who simply care.

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We create productsthat increase salesthat increase salesthat generate leadsthat solve problems

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How we work.

Analysis

Prototyping

Development

Optimization

Case Studies.

Culinary User Experience

Hunt for knowledge proven in practice!

The profession of the future – influencer

Culinary User Experience

Hunt for knowledge proven in practice!

More realisations.

Our Clients

Logbook

Let's talk.

New projects, quotes

Agencies

General topics

We create products
that increase salesthat increase salesthat generate leadsthat solve problems

Your business partner
that delivers.